"This 23 million spectator attraction could be the best kept marketing secret in the world. It's the Indy 500, Fourth of July and 'Top Gun' all rolled into one"
- Promo Magazine
"Airshows are likely to grow even more popular with marketers as they learn of the events' unusually broad-based demographics and fan loyalty."
- Adweek Magazine
|
AIR SHOW DEMOGRAPHICS
|
|
Gender
|
|
|
Male
|
62%
|
|
Female
|
38%
|
|
Age
|
|
|
Under 24
|
6%
|
|
24 - 34
|
18%
|
|
35 - 44
|
37%
|
|
45 - 54
|
21%
|
|
55 or over
|
8%
|
|
Home
|
|
|
Own
|
56%
|
|
Rent
|
33%
|
|
Other
|
11%
|
|
Education
|
|
|
Some high school
|
1%
|
|
High school graduate
|
19%
|
|
Some college
|
41%
|
|
College graduate
|
24%
|
|
Post graduate
|
14%
|
|
Household Income
|
|
|
Under $24,999
|
17%
|
|
$25,000 - $34,999
|
10%
|
|
$35,000 - $49,999
|
15%
|
|
$50,000 - $74,999
|
28%
|
|
$75,000 or over
|
30%
|
|
Ethnicity
|
|
|
White
|
60%
|
|
Hispanic
|
21%
|
|
Asian
|
1%
|
|
Black
|
3%
|
|
Other
|
15%
|
|
During the last decade air
shows drew nearly twice the
attendance figures of NFL Football!!
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